Over 59,000 Duplicate Property Listings Exposed in Nigeria - How Property Brokers International Is Fixing the Data Chaos

A recent audit of more than 100,000 property listings in Nigeria has uncovered a serious problem: over 59,000 duplicates. The numbers, published by PUNCH Newspapers, shine a harsh light on the scale of data integrity issues in the country’s real-estate sector.

Why It Matters

Duplicate listings create confusion, waste marketing budgets, and erode trust. Prospective buyers face multiple versions of the same property, inconsistent pricing, and potentially fraudulent listings. For sellers and developers, the result is reduced credibility and less effective exposure.

The Root Causes

• Multiple agents posting the same property under different listings.
• Poor data-governance and no central verification of property titles.
• Weak listing platforms with limited checks and duplicate filtering.
• Misleading marketing practices aimed at attracting leads rather than real buyers.

PBI’s Solution - Verified, Unique, Trusted

At Property Brokers International, we recognise the scale of the challenge and are building a platform designed to eliminate duplicates and restore listing integrity:

• Verified property ingestion: Every listing is cross-checked against vendor records, titles, and market data before being published.
• Unique-listing algorithm: Our system flags duplicates by comparing address, vendor, photos, and metadata - preventing multiple posts of the same asset.
• Quality assurance workflows: Listings are reviewed, approved, and tagged by human agents before going live, ensuring accurate information and consistent pricing.
• Exclusive partnerships: We partner with developers to ensure their projects are listed only once in the marketplace - reducing noise and driving serious leads.
• Transparent data & analytics: Sellers and buyers can view listing history, transaction verification, and property lineage - driving trust and conversion.

What This Means for Buyers & Sellers

For Buyers:
You get access to fewer redundant listings, fewer time-wasting site visits, and a clearer view of what’s real, unique and available.

For Sellers & Developers:
Your listing gains premium placement without being buried under duplicates. It improves lead-quality and ensures your property stands out.

Looking Ahead

As duplicate listings continue to plague the Nigerian market, the demand for platforms that prioritise data integrity, unique listing exposure, and verified transactions has never been greater. Property Brokers International is positioned at the forefront of this shift - transforming how real estate in Africa is listed, discovered and transacted.